|
Fusion
of market research and database marketing |
|
A
fasinating article on the emergence of a new discipline currently
under review by the institute.
Richard Webber and Peter
Sleight
|
| |
| New
Technology briefing - An overview of the Internet |
The possibilities
for new business models and open competition from the evolution
of the internet. Specific references are drawn to the advent of
marketing and personalisation on the internet.
Paul Eccleson |
|
|
| We
also recommend books reviewed in the Institute journal
|
| |
|
BUY
ON-LINE |
Real
Time: Preparing for the Age of the Never Satisfied Customer.
Regis McKenna
|
|
|
|
To
quote the journals review….
"This is a book to enjoy. It is a pacey, sometimes exciting,
very readable account of how technology is changing, written
by a well respected author, lecturer and consultant in technology
marketing."
|
